Examples of ways you can use 360:

Create a Youtube video, and embed it on a website!

Create 360 photos to view them in 360 or 2D and embed them on a website!

Create 360 photos for Google Streetview/Maps to make it easier for people to visit a Business or Tourist location and improve SEO!

Or even update/add Google Street View roads/paths!

Create 360 photos on Facebook, that can be embeded on a website with or without captions that link back to your facebook!

Create 360 photos create a panorama for instagram!

Even do facebook videos and livestreams and Youtube livestreams and embed them on your website!